KYARA INNOVATE
We create new tradition
People have their own "Scent".
Lack of successors to traditional craft, labor shortages in agriculture and forestry, and various traditional cultures and spirits Japanese are loosing.
We are innovative team with fragrance
We are a fragrance company focusing on Japanese regions, traditions, and culture sending those information using our fragrance.
People and creativity
We will keep that continuing new challenges while preserving tradition by making new creation. It is an era in which, individuality is respected, the goodness of the person shines, and each person can be proud.
Pass on traditions
We plan new fragrance products that using Japanese traditional techniques, fragrances, and materials. We keep donating a part of the product sales to help maintain the traditions.
Our Brands
"KYARA" & "INNOVATE"
The company name of "KYARA INNOVATE" was named after *KYARA tree with our hope of becoming a company that innovates "good thing".
* The highest grade aromatic tree which is a word used under the meaning of "a good item" at the Edo era in Japan.
We would like to introduce our techniques, culture, tradition and the history of Japan through our products, and produce a modern design and create an opportunity to get to know about Japan even just a little.
CEO
Born in Tokyo in 1977.
Established Japanese-made fragrance maker,
KYARA INNOVATE Inc. in January 2008.
We have worked on many in-house brands and collaborative products with a story,
and launched the representative brand WANOWA
in September 2018.
Atushi Shimizu
